Applying behavioural science to increase uptake

• Jerry Martin

Making use of behavioural science to extend uptake of the NHS Well being Verify: a randomised managed trial of gain- and loss-framed messaging within the nationwide affected person data leaflet. The NHS Well being Verify (NHSHC) is a nationwide programme for the prevention of non-communicable ailments. Sufferers aged 40-74 with out an current cardiovascular-related situation ought to be invited quinquennially. Uptake…